What price do you put on London 2040 Olympics and 2029 athletics meet? Sport Business Ed Warner writes on the 2040 London Olympics and 2029 World Athletics Championships ambitions and what price you can put on the impact such events have. For London 2012 and London 2017 read London 2040 and London 2029. Plans are afoot to persuade the IOC and World Athletics to return their flagship events to Britain’s [...]
Can London challenge Saudi Arabia and India for Olympic Games? Sport Business Mayor Sadiq Khan wants the 2040 Olympic Games in London but up against Saudi Arabia, India and other new global powers, can Great Britain compete? Picture the scene: the year is 2040, the Olympic Games are back in London; Danny Boyle – at the age of 83 – has been persuaded out of retirement to [...]