Liverpool have the most valuable front-of-shirt deal in the Premier League Sport Business Liverpool have the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed. The Reds’ reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued by over £10m and should be worth £61m, according to The Sponsor’s “Premier league Fair Market Sponsorship Values 2026” report. It sees [...]
The season finale economy: Why we undervalue the Premier League Sport Business With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable [...]
Local growth is not a zero-sum game Opinion Hubs like Oxford and Cambridge don't operate in isolation. Nurturing their growth will benefit Liverpool, Manchester and Sheffield too.
Unprecedented number of Liverpool fans set for PSG and Parc des Princes April 6, 2026 Policing decisions in France mean Liverpool will take an unprecedented number of fans to Paris Saint-Germain’s Parc des Princes in the Champions League on Wednesday. Officials had previously hindered PSG’s ability to meet Uefa rules on tickets handed out to away supporters – currently five per cent of a stadium’s capacity for Champions League games. [...]
Guardiola calls out Premier League clubs for not winning trophies February 3, 2026 Manchester City manager Pep Guardiola has called out big Premier League clubs for not winning trophies despite spending more over the last five years. After the January transfer window closed on Monday – which saw the 20 Premier League clubs spend around £400m – City’s net spend over the past five years sat at £396m [...]
Premier League clubs earn £250m in on-field Champions League prize money January 29, 2026 Premier League clubs in the Champions League have banked over £250m in on-field prize money after all six teams qualified for the knockouts. Arsenal, Liverpool, Tottenham Hotspur, Chelsea and Manchester City qualified straight for the round of 16 after successful campaigns in the 36-team, one-table group phase. Newcastle United qualified too, but will need to [...]
Premier League stadiums: Inside football’s grandstand revolution January 10, 2026 The Premier League is going through a revolution, and it is not in the form of playing formations. Stadiums – new and old – are second homes for fans, the community centre of their weekend. And England’s top flight is ever-changing. Three teams may get promoted each year and three may get relegated, but the [...]
First Equity sets sights on Northwest expansion December 22, 2025 Historic London-based stockbroker First Equity is set to expand into the Northwest of the UK with a fresh presence in Liverpool. The firm, an independent broking boutique dating back to the 1980s, offers investment services to companies listed on the London Stock Exchange, AIM, Aquis Exchange, and JP Jenkins Private Markets. Senior Investment Manager Neil Blankstone, [...]
Ryanair boss Michael O’Leary says high tax UK economy is ‘doomed’ November 3, 2025 Michael O’Leary has said that the UK economy is “doomed to continue to fail” until the tax burden starts to come down. Asked on Sky News about what advice he would offer ahead of the Budget, the Ryanair chief said Rachel Reeves should reduce Air Passenger Duty (APD) and reverse “crazy” planned hikes to the [...]
Can Liverpool really add £10bn to its economy? October 13, 2025 The Labour mayor of the Liverpool City Region has unveiled a 10-year plan to create tens of thousands of jobs and add £10bn to the local economy. Steve Rotheram’s “bold and ambitious” plan has been described as a “roadmap” to increasing wages, driving investment, raising living standards and providing better services for the region’s 1.6m [...]