London Marathon ballots entries double in two years to record 1.34m Sport Business The London Marathon has broken its own world record for applications after demand more than doubled in just two years. A total of 1,338,544 people entered the ballot for next year’s London Marathon, which opened just before this year’s race nine days ago. That number represented an 18 per cent year-on-year increase and more than [...]
‘A London Marathon every weekend? I think we can get to that – and sell out’ Sport Business Sam Browne, co-founder of the tech platform, Let’s Do This, which runs the London Marathon ballot, on its rapid growth… and the coming AI revolution. On Sunday 59,000 keen runners, amateur plodders and fundraisers dressed as, among other things, a pair of testicles will line up to take on the London Marathon. This year’s ballot [...]