Laphroaig turns to cocktails to drive growth Whisky The Scotch whisky industry faces well-documented challenges. Changing consumer habits and increased competition mean even the most storied brands must adopt new strategies to keep up. Laphroaig is one of the most established brands in the Scotch industry, and there’s not a single bar in the country that doesn’t have a bottle firmly established on [...]
Distillers One of One: The Glenlivet and Port Ellen bottles smash records Whisky The third edition of The Distillers One of One® Charity Auction smashed all expectations last week, raising nearly £3m for charity. Overall, the One of One auction raised £2.9m, setting a total of 30 auction records in the process. Record price tags were achieved for The Glenlivet, Port Ellen, Ladyburn, Glenfarclas, The Glendronach, Laphroaig, KANDOBLANC, [...]