Kylian Mbappe receives shares in On as he jumps ship from Nike deal Sport Business Swiss sportswear brand On has pulled off a marketing coup by luring Real Madrid and France striker Kylian Mbappe from Nike to launch its football products. Mbappe, who was previously on a £13m-a-year contract with Nike, is working alongside former Arsenal, Barcelona and France star Thierry Henry to develop On’s forthcoming football range. The 27-year-old [...]
Mbappe-backed brand set for London store in Harrods Sport Business A firm which counts Kylian Mbappe as one of its shareholders will this week open a store at London shopping stalwart Harrods. German technology firm Loewe – which counts Mbappe’s family office as minority stakeholder – will have a space at the Brompton Road department store as the firm looks to expand its footprint. Chief [...]
Where Mbappe will go if he breaks up with Nike Sport Business With rumours swirling about Kylian Mbappe’s future with Nike, marketing expert Steve Martin breaks down what could come next. I have spent more than 30 years working in sports marketing, and one of the most consistent truths I have learned is that the football boot market is one of the most tightly controlled consumer categories [...]
Real Madrid break world record for sports team with £1bn revenue July 28, 2026 Real Madrid have claimed the highest operating revenue of any sports team in history after reporting income of more than €1.2bn for last season. The figure declared, €1.221bn, equates to £1.04bn and $1.36bn at current exchange rates and is a three per cent increase on the 2024-25 campaign. As such it surpasses the $1.23bn reported [...]
The 2026 World Cup had its flaws, yes, but it was a resounding success for Fifa July 20, 2026 In the coming days following last night’s World Cup final, Fifa will release a report on how many people watched the tournament across its five and a half weeks. Look out for the social media KPIs – impressions, engagement, video views – that major sporting bodies now have to report, but the headline number will [...]
Manchester United debt pile may force owners to fund new stadium June 24, 2026 Doubts have emerged over Manchester United’s capacity to fund their £2bn-plus new stadium unless the owners inject cash. The club announced on Monday that they had secured the land required to build the 100,000-seater venue – dubbed a “Wembley of the North” – from Indurent, which lets industrial units. The 25-acre site is only 350m [...]
An England World Cup isn’t just football – it is money, politics and a nation’s bad habits June 18, 2026 England are being asked to win the World Cup, yes, but the absurdity is that they are required to do so much more in the process, both commercially and politically, writes Ed Warner. And so they’ve begun. Our boys, Tom’s 26. Their world is in motion, three lions on their shirts, out to erase 60 [...]
Why Messi taking 100 per cent stake in UE Cornella matters April 17, 2026 Lionel Messi’s purchase of Spanish fifth-tier side UE Cornella represents a broader trend of players seeing football assets as long-term investment opportunities, top football finance experts have said. The Argentinian, who will be heading to the Fifa World Cup this year looking to defend the title he won in Qatar, will own 100 per cent [...]
Italy World Cup flop kills five per cent of bets on tournament winner April 2, 2026 Italy’s failure to qualify for the 2026 World Cup this week was an early win for bookmakers as it killed five per cent of wagers on the outright winner, betting data shows. Four-time champions Italy lost on penalties in a play-off with Bosnia and Herzegovina on Tuesday, meaning they will miss a third men’s World [...]
Youri Djorkaeff on investing, SailGP and buying an English football club February 16, 2026 French football legend Youri Djorkaeff and his son Sacha on their investment vehicle Playmaker, backing SailGP and buying an English club. Two years after helping his country to win a home World Cup in 1998, Youri Djorkaeff was ticking off another life goal in France colours. Only this time it was on the waters around [...]