Year of the fire horse brings glad tidings as Burberry’s bet on China pays off Retail FTSE 100 fashion house Burberry had spooked the market with its drastic cost-cutting turnaround, but its full-year results saw the brand canter back to profit. Felix Armstrong looks at the firm’s renewed focus on Chinese consumers British luxury brand Burberry has identified a symbol of “luck and prosperity” according to its latest collection for the [...]
Burberry hopes for boost from its bet on British Retail Burberry approaches its crucial full-year results amid a drastic turnaround. Felix Armstrong unpacks what analysts and investors will be expecting from the FTSE 100 fashion house Is there anything more British than Olivia Colman serving fish and chips? The minds behind Burberry’s turnaround – and a recent ad campaign starring the actress – will be [...]
Burberry: Shares spike as luxury giant’s transformation shows green shoots Retail British luxury brand Burberry has reported a boost in demand for its core products after implementing a wide-ranging turnaround plan, although overall revenue has continued to fall. The company’s share price rose more than 14 per cent in early trades. Total retail revenue in the 13 weeks ended December 28 fell seven per cent, from [...]
Mark Kleinman: Handbags (and more) at dawn for activist Ashley November 21, 2024 Mark Kleinman is Sky News’ City Editor and is the man who gets the Square Mile talking in his weekly City AM column. This week he tackles Mike Ashley’s newfound penchant for activist investing, Homebase’s turnaround and and Burberry’s flip-flopping Handbags (and more) at dawn for activist Ashley Paul Singer, Bill Ackman…and Mike Ashley? On the list [...]
Can Burberry’s turnaround plan put it back in fashion? November 14, 2024 This morning, Burberry announced an ambitious turnaround plan called ‘Burberry Forward’ designed to rescue the luxury brand from the trenches. It aims to “reignite brand desire, improve performance and drive long-term value creation,” and will see Burberry double down on its strengths as a British brand. Burberry has already appointed new leaders across its marketing, [...]
Burberry’s fall out of the FTSE 100 is about much more than a challenging market August 30, 2024 Burberry is set to drop out of the FTSE 100 in its quarterly reshuffle, which will be based on market caps as of 2 September. It’s an unfortunate if not surprising turn of events for the UK’s only luxury fashion brand, which has seen its share price drop nearly 75 per cent in the last [...]