Omnicom and IPG staff fret for their future after $13bn mega merger Media Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks at what the deal means for the firms’ agencies, staff and the ad industry as a whole. Advertising, according to Mad Men’s Don Draper, is based on one thing: happiness. Happiness, the protagonist of the [...]
Omnicom scoops up media giant IPG in $13bn deal Media US advertising giant Omnicom Group has bought rival media holding company Interpublic Group in a $13.25bn (£10.4bn) deal that has uprooted the media industry and will make Omnicom the world’s largest advertising agency. The tie-up between the third and fourth largest media holding giants, both of which employ tens of thousands of staff in the [...]