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Fans negative towards Samsung and Virgin Atlantic Six Nations in-game adverts Sport Business The majority of Six Nations fans have reacted negatively to in-game adverts during the rugby tournament. UK broadcaster ITV’s coverage has been broken up with adverts during scrum resets across the opening two weekends of the tournament, which involves England, Wales, Scotland, Ireland, France and Italy. Samsung and Virgin Atlantic both saw an increase in [...]
ITV in-game Six Nations ads will keep sport free-to-air, experts say Sport Business ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will show split-screen adverts during pauses in play at this year’s competition, such as when scrums are being reset. It has led to concerns [...]