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International Olympic Committee

  • Paris 2024 Olympic medals to be replaced after they flake and rust

    January 21, 2025

    Red-faced Olympics chiefs have pledged to replace defective medals from the Paris 2024 Games after more than 100 athletes complained that they have begun to flake and rust. Just days after the closing ceremony, disgruntled athletes began sharing pictures of their damaged medals on social media and demanding they be replaced. American skateboarder Nyjah Huston [...]

  • Battle for IOC presidency needs rigorous candidate tests

    January 2, 2025

    The position of president of the International Olympic Committee (IOC) isn’t quite the leadership of the free world, but is arguably more influential on the global stage than the heads of many nations, both free and not-so-free. It comes with far fewer constraints on the post-holder’s power too. Little wonder that seven sporting presidents, vice-presidents, [...]

  • Olympic chiefs lose another sponsor as Bridgestone makes tracks

    October 1, 2024

    Tyre maker Bridgestone has become the latest key sponsor to cut ties with the International Olympic Committee. Bridgestone said it would not be renewing its contract as a TOP partner, estimated to be worth £255m, when the deal expires at the end of the year. It follows fellow Japanese brands Toyota and Panasonic in exiting [...]

  • Ed Warner: Seb Coe, Gary Glitter and the most powerful job in sport

    September 19, 2024

    Seb Coe, newly confirmed as one of seven candidates for the presidency of the International Olympic Committee (IOC), is regarded as a serial vote winner. It wasn’t always thus. Witness his single term in office as the MP for Falmouth and Camborne in Cornwall, ousted by Candy Atherton as Labour swept to power in 1997. [...]

  • Olympics’ switch to pay TV triggered big rise in illegal streaming of Paris 2024

    August 27, 2024

    The IOC's move has caused frustration among some fans at being denied immediate access to sport that has historically been available on free-to-air channels. 

  • How contentious Rule 40 will affect marketing around Paris 2024 Olympic Games

    June 19, 2024

    Brands could be forced to scrap campaigns if they flout this rule.

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