Honda in the red despite ‘fun’ motorcycles helping to boost European sales by £1bn October 8, 2024 The increasing popularity of ‘fun’ motorcycles helping to boost Honda’s European sales by almost £1bn failed to stop the brand falling into the red during its latest financial year. The Berkshire-headquartered European division achieved a revenue of £4.498bn for the year to 31 March, 2024, up from the £3.523bn it reported for the prior 12 [...]