How Hill Dickinson’s Everton stadium gamble redefined law’s marketing playbook Legal Hill Dickinson is a rare law firm to gain cut through on the terraces, but its unusual approach to marketing is paying off, writes Maria Ward-Brennan It’s rare to hear a law firm’s name come up in chat among football fans, but Hill Dickinson’s was dropped while I was standing in the home end at [...]
Moshiri to Friedkin: Inside Everton’s Hill Dickinson Stadium deal Sport Business Proud Everton fans very nearly walked into a brand new arena called the MoneySuperMarket Stadium. Alas, the Toffees now call the Hill Dickinson Stadium home. The international commercial law firm’s roots are entrenched on the banks of the River Mersey, but the search for a title sponsor for the Premier League’s newest stadium was a [...]
Football to flowers: Law firms (finally) wake up to the importance of branding Legal Branding is key; that is why some sponsorship deals can run into millions of pounds, and now some law firms are starting to realise its importance.
Hill Dickinson capitalises on private equity’s surge in accountancy sector December 2, 2024 PE's growing presence in accountancy is driving demand for legal expertise, as firms like Hill Dickinson position themselves to capitalise