Unilever turns to ‘avocado mayonnaise’ as food weighs on profit ahead of spin-off Retail Unilever has turned to novel products including “avocado mayonnaise” in a bid to boost ailing sales in its food arm, which is poised to be spun off in a £33bn deal. The consumer goods giant upgraded its sales expectations but saw the performance of its food business and European operations drag on the group’s operating [...]
Unilever chief on how to activate 35 brands at the Fifa World Cup Sport Business With the World Cup a sponsor’s heaven, Matt Hardy asks Unilever how the FMCG behemoth activates 35 brands amid a need to be noticed. A number of the brand campaigns at this Fifa World Cup have been sublime, others have fallen a little flat. Activating at a tournament watched by billions across nearly 200 countries [...]