Why Peppa Pig and the Lionesses is a partnership to bring home the bacon Sport Business Peppa Pig and the Lionesses isn’t the most obvious pairing. One’s a muddy-puddle-loving pig loved by my kids and toddlers everywhere and the other is England’s women’s national football team, equally loved by my kids after their heroics in 2025. But when you take a deeper look behind the Football Association and Hasbro deal, it [...]
Peppa Pig gets Lionesses call-up as Football Association scores licensing deal with Hasbro Sport Business Peppa Pig maker Hasbro has struck a licensing deal with the Football Association that will see a new character, Libby Lioness, join the hit children’s animated TV show. The agreement also covers the creation of co-branded merchandise and will launch next year, ahead of the European champions’ campaign at the 2027 Women’s World Cup in [...]