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  • Grenade: Profit at protein bars brand wiped out

    Retail

    Protein bars brand Grenade has slumped into the red after its sales were slashed and it diverted funds into investment projects. The business, which is owned by Mondelēz International, has reported a pre-tax loss of £237,763 for 2024 after having made a profit of £12.1m in the prior 12 months. New accounts filed with Companies [...]

    Grenade has said significant investments made in 2024 contributed to it making a loss.
  • Grenade: We invented ‘good’ protein bars

    Retail

    It is difficult to walk around a supermarket without being screamed at by a collection of very similar labels on very different aisles: High-protein yogurt! Protein powder bread! All natural high-protein ketchup!  As the final social-media-endorsed macronutrient standing, protein’s stock has soared from a good-to-have to a must-buy in the last decade.  Somewhat inexplicably, Marks [...]

    Alan Barratt co-founded Grenade as a supplement business in 2010.

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