What’s in a name? Why Google’s transition to Alphabet is great news for investors August 13, 2015 Companies change names and rebrand when they wish to turn over a new leaf, or refresh their perception amongst key stakeholders. Some work, some don’t – just think about Britain’s Royal Mail and its short-lived rebranding to “Consignia”. That name change quickly got lost in the post. And remember PwC’s abortive attempt to switch to [...]
Did Google forget to Google Alphabet? BMW owns Alphabet.com – and has no intention of selling August 12, 2015 Looks like Google forgot to Google Alphabet before radically restructuring their whole company. Google’s new parent company won’t be able to register alphabet.com, because it’s already owned by German carmaker BMW, who have a fleet of cars under the same name, and are unamused to say the least by Google’s surprise move. The two giants [...]
Quiz: How well do you know Google’s Alphabet? August 12, 2015 Is it as easy as ABC? As Google transformed into Alphabet, the rest of its vast empire that isn't the money-spinning search or advertising side took the spotlight. We've put together this fiendishly tough quiz so you can test just how well you know the mysterious and ever so slightly secretive Alphabet. Think you know [...]
Alphabet soup? Here’s what the new Google looks like August 12, 2015 No wonder Google bosses felt they needed to make the structure of the company a little more, well, structured. The span of the less than two-decades-old company is dizzying. The arrival of new finance chief Ruth Porat bringing new, and very experienced, eyes to the business may have spurred a clearer line for reporting earnings [...]
How Google is breaking the rules of corporate branding to get its Alphabet to pay off August 11, 2015 Google’s creation of its Alphabet parent is a future-looking, ambitious strategy that few others would have the boldness to do. But it’s bold for a reason: creating new challenges for Alphabet to make it a real success. What Google is doing breaks the normal rules of corporate branding. Read more: Three things you should know [...]
Google share price U (for up) after Alphabet restructure August 11, 2015 Wall Street's more than happy with Google's restructuring move. Google shares, or Alphabet shares as they should now be known, opened more than five per cent up continuing the trend in after-hours trading following Larry Page's blog post revealing the new company vision. Investors are likely pleased that the move brings more transparency to the [...]
Google’s transition to Alphabet can help teach startups their corporate governance ABCs August 11, 2015 If it isn’t code for job losses, the announcement of a company restructure is normally reserved for the back of the business pages. When Larry Page posted a blog outlining the creation of Alphabet, an umbrella holding company to look over Google’s sprawling empire of businesses, however, it set newsrooms and investors alight. [...]
Google’s new chief Sundar Pichai: Three things you need to know about the top boss after Alphabet restructure August 11, 2015 In a shock move, Google has announced it will become just a part of a new corporate holding company named Alphabet, which will encompass everything from artificial intelligence company Deep Mind to restaurant reviews site Zagat. Read more: Alphabet soup? Here's what the new Google looks like The company added that with co-founders Sergey Brin and [...]
Google share price jumps 5pc after shakeup leaving it part of “Alphabet” with Sundar Pichai taking over from Larry Page August 11, 2015 “G is for Google.” But that’s about to change, as Google announced restructuring plans leaving the search giant as a subsidiary of new parent company Alphabet. The new company will function as a "collection of companies" with Google as the largest one. The idea behind the new organisation is to slim down Google, with Alphabet [...]
Google name change to Alphabet shocks Wall Street August 11, 2015 Google stunned investors last night by unveiling a radical restructuring that will see it become part of a holding company named Alphabet. Shares in the global tech giant jumped in after-hours trading after co-founder Larry Page published a blog post detailing the new plans. The move is designed to differentiate between Google’s core [...]