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Frasers Group

  • Mike Ashley’s Frasers loosens grip on Burberry

    Retail

    Mike Ashley’s Frasers Group has loosened its grip on Burberry, despite ramping up its pursuit of high-fashion names. The retail giant, which owns Sports Direct and Flannels, had built up a position in Burberry over recent weeks but has now faltered in its pursuit of the group.  Frasers Group had increased its position in Burberry [...]

    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley’s Frasers builds stakes in Burberry and Under Armour

    Retail

    Frasers Group, the retail empire founded by Mike Ashley, has taken a stake in athleisure giant Under Armour and built up its holding in fashion house Burberry. The London-listed conglomerate, which owns Sports Direct and Flannels, has pushed up its position in the FTSE 100 fashion brand from 4.2 to 6.3 per cent of the [...]

    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley continues leisure push with Boom Battle Bar deal

    Leisure

    A company backed by Mike Ashley has snapped up Boom Battle Bar for £11m, extending the retail tycoon’s push into leisure and hospitality.  Leisure operator We Do Play, which is backed by Ashley’s Frasers Group, has bought back the business its bosses founded from experiential leisure group XP Factory.  Mike Ashley began his retail empire [...]

    Smiling man holding a blue-handled axe in an axe-throwing lane with friends and neon lights
  • Mike Ashley’s Frasers ousts Hugo Boss chairman 

    September 14, 2026

    Frasers Group, the retail empire run by Mike Ashley, has overthrown the chairman of Hugo Boss as it seeks control of the German fashion house.  The UK fashion group, which owns Sports Direct, Jack Wills and Flannels, told investors on Monday that Stephan Sturm, chairman of Hugo Boss’ supervisory board, has agreed to step aside.  [...]

  • Victoria Beckham owed £350,000 by Harvey Nichols

    September 3, 2026

    Victoria Beckham could be about to lose as much as £350,000 from Harvey Nichols after the celeb was named among creditors to the luxury department store who are expected to miss out on most of the £270m they are owed.  The fashion designer and TV personality was owed £353,349 by the department store chain when [...]

  • ‘Misleading’ Frasers ad banned amid feud with watchdog 

    September 2, 2026

    The advertising watchdog has censured Frasers Group for running a “misleading” ad just days after its finance chief ramped up a bitter row with the regulator.  The Advertising Standards Authority (ASA) has banned an online advert published by Sports Direct, which is owned by Frasers, for a Puma sports top which it said misled shoppers [...]

  • Mike Ashley’s Frasers weighs move to oust Hugo Boss chief 

    September 1, 2026

    Mike Ashley’s Frasers Group is weighing up a move to oust a boardroom chair at Hugo Boss as it laid out fresh plans to grow its stake in the German fashion house. The retail group, which was founded by the British billionaire, told investors on Tuesday that it wants to control more than half of [...]

  • Mike Ashley slams Burnham’s ‘populist’ plans to revive high street

    August 27, 2026

    Retail tycoon Mike Ashley has blasted Andy Burnham’s proposals to revive the British high street as “populist” and “too little too late”. The billionaire Sports Direct and Frasers Group founder has written to the Prime Minister accusing him of failing to tackle the cost of living with “delusional” policies.  The causes of the UK’s rising [...]

  • Mike Ashley’s Frasers offers to pay personal shoppers in Harvey Nichols takeover

    August 20, 2026

    Frasers Group has offered to secure the pay of personal shoppers and stylists at Harvey Nichols after Mike Ashley’s retail empire bought the luxury department store. The Sports Direct and Flannels owner will make “goodwill payments” to a number of personal shoppers and stylists who were left owing money when Harvey Nichols collapsed. Frasers snapped [...]

  • Mike Ashley’s Frasers ups stake in Hugo Boss after takeover bid

    August 18, 2026

    Frasers Group has pushed up its stake in Hugo Boss to nearly half of the company, though Mike Ashley’s group misses out on full control of the luxury fashion brand. The Sports Direct owner has increased its portion of the German fashion house to nearly 48 per cent after offering €38 for every share in [...]

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