2026 World Cup prize money boosted as Fifa counts on $11bn revenue bonanza April 29, 2026 Fifa has topped up prize money for the 2026 World Cup after teams raised concerns about the cost of competing in a tournament that spans the US, Canada and Mexico. Football’s world governing body has approved an increase in total payouts from the $727m it announced in December to $871m, raising the guaranteed sum for [...]
West Brom shock at 24-hour verdict while Manchester City case drags on April 29, 2026 West Bromwich Albion have been left shocked at how swiftly the judgement was reached in the EFL Profit and Sustainability case that cost them a points deduction. Last week it was announced that the Championship club would be docked two points for a breach of spending rules. The two-day hearing concluded on Thursday evening, and [...]
Brighton and Hove Albion to build new stadium next to Amex April 28, 2026 Brighton and Hove Albion have revealed plans to build a new stadium next to the Amex Stadium for their women’s team. The proposals are over two years in the works but the club released renderings of the stadium, which will be able to house 10,000 fans. And it will be the first purpose-built stadium for [...]
Everton line up CMC Markets as shirt sponsor in £30m deal April 28, 2026 Everton have struck a shirt-sponsorship deal with CMC Markets that will see the London-listed company replace crypto casino Stake.com as the club’s main partner next season. The agreement comes ahead of an imminent Premier League ban on gambling companies appearing on the front of their shirts and was first reported by Mark Kleinman of Sky [...]
A.Gain: the owners of Atletico Madrid and Leeds United that you’ve never heard of April 28, 2026 A.Gain owns chunks of Leeds United and Atletico Madrid and has just launched a $150m fund to accelerate its take on multi-club ownership. These are heady days for Bobby Aitkenhead, a former college basketball player who also represented his native Guatemala. He is co-founder and one of the managing partners of A.Gain’s sports fund, which [...]
Premier League growth rate swamped by American sports April 27, 2026 The Premier League’s growth rate was swamped by global rivals last year as American leagues continue to dominate revenue generation in sport. The Premier League’s $5.3bn in new revenue represented a 10-year compound annual growth rate of five per cent, but that was enough for just fourth in the Two Circles Sports IP Revenue League. [...]
Exclusive: Fabregas free to become Chelsea manager, says Como chief April 24, 2026 Como 1907 would not stand in the way of Cesc Fabregas leaving should the club’s manager be lured to the Premier League by Chelsea, their president has told City AM. Fabregas, who played for Chelsea for five seasons, is now coach of the Serie A club based on the banks of Lake Como and among [...]
Bellingham offers hope that celebs can find Prem Rugby investible April 24, 2026 Jude Bellingham has invested into cricket and it offers hope for Prem Rugby, Ollie Phillips writes. Jude Bellingham’s £800,000 investment into Hundred franchise Birmingham Phoenix is smart money; he’s from the area, gets one per cent of a team where he will do very little heavy lifting, and diversifies his portfolio. And it got me [...]
Crypto firms ‘obvious contender’ to replace betting brands in Premier League April 24, 2026 Crypto companies are “an obvious contender” to replace betting firms as main shirt sponsors when the Premier League ban on gambling brands kicks in next year. More than half of English top-flight teams need new main sponsors for the 2026-27 season and market intelligence platform Caytoo says that it is surprising that no crypto brand [...]
NFL Draft: Premier League and Europe should adopt US system April 23, 2026 Veteran US sport agent Leigh Steinberg says European sport can learn a thing or two from the NFL Draft Manchester City’s winning four Premier League titles in the last five years is actually deeply problematic because when outcomes become predictable, fan engagement suffers. When the same clubs dominate year after year, the entire league’s commercial [...]