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      Sydney Sweeney Novig ad backlash shows how much women’s sport has changed

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football

  • What can the Rugby World Cup learn from US nailing of Fifa World Cup?

    July 17, 2026

    With a United States Rugby World Cup just five years away, Ollie Phillips asks what can the sport learn from the Fifa World Cup. Sitting here in the UK looking across the Atlantic to a World Cup mainly staged in the United States, it is difficult not to get just a little bit excited about [...]

  • World Cup demand pushes price of private jet charters up 30 per cent

    July 16, 2026

    The price of chartering a private jet between some US cities has surged by up to 30 per cent due to “exceptionally strong demand” during the World Cup. Corporate groups, wealthy football fans and syndicates of supporters travelling together have turned to private charters in increasing numbers to navigate the biggest and most geographically dispersed [...]

  • England semi pulls in 24m on BBC but falls short of Euros final

    July 16, 2026

    BBC coverage of England getting dumped out of the World Cup broke 2026 records but fell short of other football matches in historical rankings. Around 24m watched Argentina’s late 2-1 win in Atlanta, making the match the most-watched live television moment of the year. The broadcast averaged 22.1m viewers on the BBC with the channel’s [...]

  • Calls for Argentina to be banned from World Cup over Falklands banner

    July 16, 2026

    MPs have called for Argentina players to be banned from the Fifa World Cup final after showing a banner relating to the Falkland Islands. Argentina players celebrated their 2-1 semi-final victory over England by waving a banner which read “Las Malvinas son Argentinas”. Translated as “The Falklands are Argentine”, the banner appears to be against [...]

  • Motsepe backed to succeed Fifa’s Infantino by South African minister

    July 15, 2026

    African football chief Patrice Motsepe has been backed to succeed Gianni Infantino as president of Fifa when the Swiss moves on from an anticipated third term in 2031. The South African minister for sport, Gayton McKenzie, said “I don’t know if there’s anybody that will disagree with his name” being in the hat to succeed [...]

  • Everton facing early termination of Stake sleeve deal as ban looms

    July 15, 2026

    Everton face losing a major sponsorship deal after the UK Government stepped up plans to ban any advertising of unlicensed betting companies. The Department for Culture, Media and Sport has launched a consultation on preventing any betting brand that does not hold a Gambling Commission licence from promoting itself through sponsorship or advertising in any [...]

  • Football ‘muddling through’ in face of growing ‘tensions’, says Boston Consulting Group

    July 15, 2026

    Football is in danger of eating itself unless the sport comes together to address growing inequalities, a consultancy hired by the Independent Football Regulator has warned. Boston Consulting Group, which has worked with the IFR to produce the State of the Game report that will shape the regulator’s approach to English football, has today published [...]

  • Aston Villa sign £20m a year Visit Rwanda shirt sponsor deal

    July 14, 2026

    Visit Rwanda have kept their presence in the Premier League by agreeing to become the front-of-shirt partner to Aston Villa. The Paul Kagame-linked tourism board concluded a sleeve deal with Arsenal last season after mounting pressure from fans but have now signed a £20m-a-year deal with, according to The Athletic.  Unai Emery’s Aston Villa will [...]

  • Wetherspoons and Young’s toast World Cup success as shares rocket

    July 14, 2026

    Wetherspoon and other top London-listed pub groups have surged in value over the course of the World Cup as millions of revellers toasted the hot weather and the Three Lions’ success. Tim Martin’s budget pub chain, which is listed on the FTSE 250, has gained more than £75m in value since the start of the [...]

  • Atlanta set for major economic boost as England World Cup fans spend

    July 14, 2026

    Atlanta is set to enjoy a major economic boost from England fans at the World Cup after Brits splashed the cash in Miami last week. Spending data from Revolut shows that UK customer spending in Miami was up 322 per cent on Saturday, when England beat Norway 2-1 to book a spot in tonight’s semi-final [...]

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