Adidas shares plunge after hike in World Cup marketing spend July 30, 2026 Adidas shares sank this morning after the sportswear behemoth missed quarterly profit expectations amid a hike in World Cup marketing spend. Shares in the German firm opened more than 15 per cent down after missing second quarter profit expectations. The dent came despite revenues rising 14 per cent to £5.7bn but the firm maintained its [...]
World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead July 29, 2026 It’s not just match-going football fans who fear the financial ramifications of Fifa’s sell-off of commercial rights; World Cup sponsors could also find themselves paying more or getting less for their money, experts have warned. Sponsors currently contribute around a quarter of Fifa’s $15bn income over a four-year cycle and include some of the biggest [...]
Fifa World Cup sell-off is a money-grab and faces defeat, says Uefa July 29, 2026 Uefa has warned Fifa it is facing defeat in its plans to sell stakes in a new subsidiary that will run the World Cup and accused it of using football to “enrich themselves and their friends”. Fifa president Gianni Infantino wants to set up a spin-off company to manage the commercial rights to the World [...]
Industry backs mooted Burnham plans for return of alcohol on football terraces July 29, 2026 Industry has backed mooted government plans to consult on allowing football fans to drink alcohol on the terraces for the first time in more than 40 years. Fans of clubs in the football league were barred from drinking in view of the pitch in the 1980s to stop football hooligans from fighting. But the Prime [...]
Investors – and fans – should welcome Fifa’s $20 billion World Cup stake sale July 29, 2026 Ignore the outcry, Fifa’s plans to sell a minority stake in the World Cup will make international football more transparent and accountable and raise huge sums to develop the game, says Chad Teixeira Football’s governing bodies agree on almost nothing, so when UEFA announces that the World Cup “isn’t Fifas to sell”, it’s worth asking [...]
European Commissioner vows to probe Fifa sell-off amid furious backlash July 29, 2026 Furious European Commissioner for Sport, Glenn Micallef, has vowed that the EC will investigate Fifa’s controversial proposals to sell stakes in a new commercial entity to outside investors. Football’s world governing body on Monday revealed plans to raise $4bn by selling minority holdings in a new vehicle, Fifa Forward Enterprise, that would control all commercial [...]
Overseas games: Will World Cup success force Fifa’s hand over divisive issue? July 29, 2026 Fifa’s staging of the World Cup in North America may have been a massive commercial win, but it might also have ramped up the pressure on world football’s governing body to make a decisive call on one of the game’s most contentious issues: domestic leagues taking matches to more lucrative overseas locations. The biggest ever [...]
Uefa blasts Fifa over Infantino plan to ‘sell football’s soul’ for $4bn July 28, 2026 Uefa has accused Fifa of “selling football’s soul” after the world governing body revealed plans to raise more than $4bn by selling stakes in a new subsidiary that would manage the commercial rights to the World Cup and Club World Cup. The new company, Fifa Forward Enterprise, would consolidate the media rights, sponsorship, ticketing and [...]
Real Madrid break world record for sports team with £1bn revenue July 28, 2026 Real Madrid have claimed the highest operating revenue of any sports team in history after reporting income of more than €1.2bn for last season. The figure declared, €1.221bn, equates to £1.04bn and $1.36bn at current exchange rates and is a three per cent increase on the 2024-25 campaign. As such it surpasses the $1.23bn reported [...]
Premier League and EFL set for summit with Football Regulator over new financial deal July 28, 2026 An end to one of the longest-running saga plaguing English football could be in sight after the Premier League and English Football League (EFL) stepped up talks over a blockbuster new financial redistribution deal. Premier League CEO Richard Masters and chair Alison Brittain and their EFL counterparts Trevor Birch and Rick Parry are expected to [...]