IFS and Chelsea reaffirm partnership but AI firm won’t be front-of-shirt July 6, 2026 Industrial AI firm IFS has reaffirmed commitment to its global partnership with Chelsea but will not remain the Premier League club’s front-of-shirt sponsor. IFS appeared on the front of Chelsea’s shirts for the latter part of last season, having signed a three-year contract with the US-owned West London side in February. But their expanded partnership, [...]
England World Cup final run could see Brits spend extra £250m July 6, 2026 A run to the Fifa World Cup final could see England fans generate an extra £250m in retail and home-viewing spend. Data from Novuna Finance shared with City AM suggests that the nation could spend an additional £75m-£150m should Thomas Tuchel’s England side go on a knockout run, while reaching the coveted final – later [...]
Tickets for England World Cup quarter vs Norway on sale for $8m July 6, 2026 Tickets for England’s Fifa World Cup quarter-final are on sale for $8m as fans look to snap up a spot for the last eight tie in Miami. England posted one of their greatest ever World Cup victories on Monday, beating Mexico 3-2 at the Azteca Stadium in the co-host’s capital. And they’ve been rewarded with [...]
Football may not come home but US investors will still cash cheques here July 5, 2026 The US continues to invest in the English football pyramid. Matt Bonass gives his best shot at explaining why Football attracting money is not novel, but what has changed is the type of money, where the money has come from and the thinking behind it all. In a previous era club ownership was a passion [...]
Fifa World Cup 2026: The tournament of IP infringement and touts July 4, 2026 With the World Cup well underway, Ben Travers explains why IP laws are being ignored? Much has been written of the economics of the 2026 Fifa World Cup, which looks set to be the biggest yet with tens of billions in revenue on the table. With the global sports industry representing potentially trillions of dollars [...]
Free-to-air bonanza boon for fans, sport and marketers July 4, 2026 A weekend of wall-to-wall live sport on free-to-air television will serve as a boon for brands, terrestrial broadcasters and fans, experts have said. This weekend will see a monumental volume of sport across the five main free-to-air channels – BBC1, BBC2, ITV1, Channel 4 and 5 – as well as ITV4 – as sports look [...]
Nottingham Forest owner Marinakis announces £210m stadium plans July 3, 2026 Nottingham Forest owner Evangelos Marinakis has announced a new £210m stadium construction project as he looks to grow his football empire. Plans for a 53,000-capacity arena have been submitted by the Greek funder, who owns Premier League club Nottingham Forest as well as Olympiacos, Rio Ave FC and a number of other sporting franchises. The [...]
Tech, trackers and tourniquets: How England are preparing for Mexico World Cup altitude July 3, 2026 For an array of reasons, England face the toughest test of their World Cup credentials late on Sunday night when they face co-hosts Mexico. At the Azteca Stadium, they will come up against a team who have won four games out of four at this tournament, are backed by fervent home support and who have [...]
Ferdinand, Crouch, Foster: How footballers have built media empires for the future July 3, 2026 Footballers need to retire eventually. Calum Hopkins takes a look at how they can do it in a changing media landscape. With the World Cup knockouts well underway, it is time to consider whether the people sitting in the studio continue to have the power. We are seeing a massive shift in football; the audience [...]
Fifa accused of bullying in attempt to kill off multi-billion class action claim July 3, 2026 Fifa has been accused of using bullying tactics in a bid to kill off a class action lawsuit claiming billions in lost earnings from football’s governing body on behalf of current and former players. Justice For Players is pursuing a mega claim deriving from the European Court of Justice’s landmark Diarra Ruling, which declared Fifa’s [...]