Unilever chief on how to activate 35 brands at the Fifa World Cup June 30, 2026 With the World Cup a sponsor’s heaven, Matt Hardy asks Unilever how the FMCG behemoth activates 35 brands amid a need to be noticed. A number of the brand campaigns at this Fifa World Cup have been sublime, others have fallen a little flat. Activating at a tournament watched by billions across nearly 200 countries [...]
World Cup spending: England fans could spend £150m if they beat Panama June 26, 2026 An England win against Panama at the World Cup on Saturday could lead to an extra £150m in consumer spending, while fans are expected to fork out an extra £22m in pubs across the country this weekend. England are top of Group L, level on points with Ghana, ahead of Saturday’s final match of the [...]
Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules June 23, 2026 This World Cup, now well under way, has been dominated not only by the action on the pitch but how much brands are spending off it. An estimated $10bn is being splurged by some of the world’s most recognisable organisations on adverts and campaigns, while some firms are milking the World Cup for free advertising [...]
Sunderland AFC chiefs in Stadium of Light expansion talks June 23, 2026 Sunderland AFC chiefs have discussed expanding the Stadium of Light to meet surging demand after qualifying for Europe on their return to the Premier League. The club will compete in the second-tier Europa League next season after finishing seventh in their first Premier League campaign since relegation in 2017. The impressive season, which included a [...]
Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag June 17, 2026 Ads during hydration breaks at the Fifa World Cup final could cost more than a Super Bowl commercial, according to one of the world’s biggest advertising groups. This year’s World Cup in North America and Mexico has introduced a drinks break during each half of football, effectively cutting the game into quarters, like many US [...]
UK social media ban blow to sports rights holders using TikTok and YouTube June 15, 2026 The UK’s incoming social media ban for under-16s will be a blow to sports rights holders and wider marketing strategies, experts have warned. The government on Monday announced that there will be a ban on social media for those aged 16 and under from next year – covering the likes of X, TikTok, Twitch and [...]
Santander: Fans to spend thousands watching World Cup from Britain June 5, 2026 Santander have said to expect Brits to fork out thousands to watch the Fifa World Cup from afar this month. Research from the bank reveals that Brits will spend, on average, £630 on eating out and drinking over the 104-match tournament while it estimates over £200 will be spent on takeaways, the same on taxis, [...]
Tottenham Hotspur: Daniel Levy sells majority of shares in Spurs owner ENIC June 5, 2026 Daniel Levy has sold the majority of his shares in the parent company of Tottenham Hotspur to Eight Sports Capital. The British Virgin Islands-registered firm has agreed to buy a 24.99 per cent stake in Spurs’ majority shareholder, ENIC Sports and Developments Holdings Limited, from the trustee of Daniel Levy’s family trust. It leaves Levy, [...]
Chelsea to hand Joao Pedro wage boost as club prepare for tough summer June 3, 2026 Chelsea face a difficult summer ahead following their failure to qualify for Europe, but Joao Pedro is set for a base-salary increase that may help them keep hold of one of their star players. The Brazilian forward – a £60m signing from Brighton last summer – was a rare bright spark in an otherwise gloomy [...]
World Cup won’t boost US or European economies, experts warn June 2, 2026 The upcoming Fifa World Cup is unlikely to deliver significant or lasting economic growth for its three hosts and the European market, experts have warned. The quadrennial tournament – being held across the United States, Canada and Mexico – is set to “generate excitement far more reliably than sustained economic transformation”. Natixis CIB’s report, Beyond [...]