Doing good is now part of doing business: Why every sports brand and athlete needs to help society in order to find commercial success March 2, 2021 The influence and social media reach of sports women and men is incredible – and growing. But who is using it to greatest effect, both for their own benefit and that of society? Cristiano Ronaldo has 263m followers on Instagram and Lionel Messi has over 100m on Facebook. Manchester United, widely regarded as the biggest [...]
FC Barcelona offices searched by police ‘in connection with Barcagate scandal’ March 1, 2021 Catalan police searched the offices of FC Barcelona this morning, the football club have confirmed. Spanish media said the search related to last year’s Barcagate scandal, in which senior figures at the club were accused of ordering social media campaigns against enemies. Local reports also said former Barcelona president Josep Maria Bartomeu and current chief [...]
Euro 2020 will happen this year and fans could follow their teams overseas, says European football’s Covid-19 chief February 24, 2021 Uefa’s Covid-19 tsar says there is no question of Euro 2020 being cancelled and that fans could yet be allowed to travel internationally to the games. The tournament was postponed last year due to the ongoing coronavirus pandemic and rescheduled for 11 June to 11 July this year. “There is no way the Euros will [...]
Why science, engineering and business must unite to protect our athletes and the sports we love February 24, 2021 The stadiums were echoing, the stands empty, but when normal life ground to a halt, many professional sportsmen and women played on. The spectacle gave the rest of us a dose of much-needed escapism. Watching from our locked-down homes, it was easy to imagine the athletes on-screen didn’t have a care in the world beyond [...]
Expecting football to make Twitter and Facebook stop social media abuse is like asking your six-year-old to tackle Cristiano Ronaldo February 23, 2021 The English football community has finally had enough of the rampant racial abuse and bullying its players suffer on social media. Police are investigating and thePremeir League and other bodies have made an unprecedented direct plea to Mark Zuckerberg and Jack Dorsey. Of course, these issues on social media don’t just impact football players or [...]
Up to 10,000 sports fans to be allowed back to stadiums from 17 May, says Prime Minister February 22, 2021 Sports fans will be allowed to return to stadiums from 17 May, with up to 10,000 spectators permitted in the largest venues. Prime Minister Boris Johnson announced the relaxation of rules today as he laid out his plans for emerging from lockdown. The announcement means that crowds should be in attendance for Euro 2020 matches [...]
Exclusive: beIN Sports takes legal action against Fenerbahce over Turkish club’s ‘beFAIR’ campaign February 22, 2021 Broadcaster beIN Sports is taking legal action against Fenerbahce over the Turkish club’s high-profile campaign against the network. beIN is suing Fenerbahce for breach of intellectual property after they displayed “beFAIR” branding on the team’s apparel and pitchside advertising displays. Fenerbahce and their president Ali Koc have adopted “beFAIR” as the slogan for a public [...]
West Ham and David Moyes have gone from laughing stock to Happy Hammers – at an ideal time for their owners David Sullivan and David Gold February 22, 2021 Hands up who didn’t afford themselves a wry chuckle when David Moyes, on his return as West Ham manager in December 2019, declared: “That’s what I do, I win.” It was a bold claim from a man whose stints at Sunderland, Real Sociedad and Manchester United might generously be described as chequered. Coming as West [...]
The changing face of match-fixing and why integrity mustn’t be allowed to suffer as Covid-19 squeezes budgets February 19, 2021 As sports events continue to take place in unfamiliar surroundings, the integrity of competitions has been thrust into the spotlight as match-fixing grows and evolves. The global pandemic has created many new challenges to the sporting world, none more significant than the way in which criminals have been able to intensify their operations and become [...]
Week in Sportbiz: England Netball weighing up approaches from private investors; plus Manchester City’s humble new partner club and ‘super spikes’ February 18, 2021 Netball’s prodigious growth has not gone unnoticed by the private investors who have embarked on a trolley dash of sporting properties. England Netball successfully launched its Covid-adapted 2021 Superleague season last weekend – another feather in the cap of an organisation that has doubled participation in a decade. The governing has renewed its broadcast deal [...]