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Football finance

  • Burnley sign spread betting and trading platform Spreadex as main sponsor on one-year deal

    July 20, 2021

    Burnley have signed up spread betting and financial trading platform Spreadex as their main shirt sponsor for next season. The one-year deal will see the company’s sports fixed odds and spread betting arm, Spreadex Sports, replace Chinese brand LoveBet as principal partner. Spreadex is understood to be paying slightly less than LoveBet, whose £7.5m deal [...]

  • Newcastle takeover bid kicked into the long grass as arbitration adjourns hearing into Saudi Arabia-backed £300m offer

    July 20, 2021

    The prospects of a £300m Saudi takeover of Newcastle United appear to be receding after a legal bid to overcome Premier League objections was delayed. An arbitration hearing was adjourned until next year “due to issues with the disclosure of evidence”, the club and league said in a joint statement. It means that Magpies fans [...]

  • Lionel Messi accepts 50 per cent pay cut to stay at Barcelona – but will still earn £59m a year

    July 15, 2021

    Lionel Messi has ended speculation over his future by agreeing a 50 per cent pay cut to stay at Barcelona. The Argentinian superstar, 34, has been a free agent since his €138m (£118m)-a year contract expired last month. Messi had discussed a two-year extension but will instead sign for five years on a lower wage, [...]

  • What Amazon is doing with French football rights and the clues it offers to its plans for the Premier League

    July 14, 2021

    Amazon is yet to make its widely anticipated big move for Premier League football rights, being content so far to buy up handfuls of live games and bundle them with its Prime Video subscription. But it is a different story in France, where the e-commerce behemoth is embarking on its first season as the main [...]

  • Uefa confirms investigation into crowd chaos at Euro 2020 final, denting UK and Ireland bid to stage 2030 World Cup

    July 13, 2021

    European football chiefs have confirmed they are investigating the crowd chaos at the Euro 2020 final on Sunday. Some fans without tickets managed to gain entry by overwhelming stewards, while mobile phone video footage showed fights inside Wembley, where England lost to Italy on penalties. Governing body Uefa has now confirmed a probe into the [...]

  • Qatar pokes fun at English critics of World Cup bid after Euro 2020 final crowd trouble at Wembley

    July 13, 2021

    Media in Qatar have used the crowd chaos at the Euro 2020 final to lampoon English critics of their appointment as World Cup hosts. British journalists and commentators have been among the most vocal critics of the decision to award the tiny desert state next year’s World Cup. A Qatari newspaper has been quick to [...]

  • The brands that won Euro 2020, from Volkswagen’s tiny ball-carrying car to Bud Light ‘box heads’ and ITV super-pundit Emma Hayes

    July 12, 2021

    Italy were deserved winners of Euro 2020, which will be remembered as one of the best football tournaments all of time.  Off the field brands have had their own competition for the hearts and wallets of consumers. Here are my thoughts on who emerged as the winners. EE EE is a long-standing sponsor of the [...]

  • Goldman Sachs model backs England to win Euro 2020 final – but only after more nail-biting extra-time

    July 8, 2021

    England have a 58 per cent chance of winning the Euro 2020 final against Italy, according to Goldman Sachs. The investment bank’s analysts have modelled the probability of football coming home on Sunday at Wembley using more than 40 years’ worth of data. And their prediction is that England will overcome Italy and win their [...]

  • I’m not leaving this sofa: Takeaway orders soar during England goal-feast

    July 6, 2021

    Football fans made over one million orders on JustEat over the course of Saturday evening as England waltzed past Ukraine in Rome. The match kicking off in the primetime slot of 8pm on a balmy Saturday evening encouraged 2,500 orders being placed per minute. The most popular order was burgers, followed by pizza. While the [...]

  • Burnley Women agree groundbreaking deal with TikTok to live-stream all home matches on the social media platform

    July 3, 2021

    Burnley FC Women are to become the first UK football team to live-stream all of their home matches on TikTok. The groundbreaking arrangement is part of a wider deal with the social media platform which also sees TikTok become the team’s sleeve sponsor. It is the latest innovation adopted by Burnley FC’s American owners ALK [...]

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