Nico Rosberg on running his own motor racing team in Extreme E, striking deals with sponsors and recruiting drivers on Instagram June 4, 2021 It is five years since Nico Rosberg performed the ultimate mic drop, walking away from Formula 1 just days after being crowned world champion. Rosberg hasn’t completely abandoned the spotlight since. He has enjoyed a high-profile second career as an investor, particularly in tech companies and those with a green agenda, while staying involved in [...]
Week in Sportbiz: Castore eyes Chinese market with Wolves kit deal; Rosberg signs up IG Prime to Extreme E team; Koepka does rival DeChambeau a favour May 27, 2021 Change is in the air at Wolves, and not only because manager Nuno Espirito Santo departed this week. The Black Country’s finest have also signed a new kit deal with fast-growing premium British sportswear brand Castore. Castore has been canny in its choice of sportspeople and teams to get behind, from Andy Murray to Owen [...]
Week in Sportbiz: Is crypto the next big player in sports sponsorship? Plus Extreme E’s Suez near miss and Amazon’s Six Nations interest March 25, 2021 Where US sports lead, others tend to follow, so it was with interest that industry insiders noted developments in Florida this week. Miami Heat’s home is set to be rebranded the FTX Arena after the NBA side struck a naming rights agreement with the cryptocurrency exchange. FTX will pay $135m for the 19-year deal, the [...]
Former Formula 1 champion Jenson Button to make racing comeback in electric off-road series Extreme E January 25, 2021 British former Formula 1 champion Jenson Button has signed up to compete in Extreme E, the new electric off-road racing series. Button is launching his own team in the competition, called JBXE, and will be one of its two drivers. It is the 41-year-old’s most high-profile racing commitment since leaving Formula 1 at the end [...]
The Week In Sportbiz: Premier League set to axe pay-per-view (for now), Formula E gets cosier with Extreme E, and Gosper gives US his World Cup vote November 6, 2020 Less than a month after its introduction, Premier League clubs are expected to ditch their unpopular pay-per-view service. Since debuting on 17 October, half of all games have been restricted to those willing to pay £14.95 a time. Fans groups protested the extra charges by successfully urging people to donate thousands of pounds to food [...]