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Eras Tour

  • Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review

    Sport Business

    It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]

    It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package.
  • Taylor Swift’s Eras Tour boosts London amid calls for the icon to get Freedom of the City

    Business

    On Tuesday night, Taylor Swift played the final show of the European leg of her record-breaking Eras Tour at Wembley Stadium. The results are in: London saw a boost in consumer spending, city footfall and tube journeys during her stay in the capital, with one MP describing her tour as a “lifeline” to the UK [...]

    The London Assembly have said Swift's visit will provide a £300m boost to London's economy
  • London economy set for another Taylor Swift gold rush

    Media

    London is set to receive another gold rush this week as Taylor Swift returns for the second UK leg of her Eras tour. The global pop sensation, who has already dazzled London with three dates in June, will perform five more shows in the capital, which is expected to generate £108.5m for the city’s economy, [...]

    LONDON, ENGLAND - JUNE 21: (EDITORIAL USE ONLY AND NO COMMERCIAL USE AT ANY TIME. NO USE ON PUBLICATION COVERS). Taylor Swift performs on stage during the "Taylor Swift | The Eras Tour" at Wembley Stadium on June 21, 2024 in London, England. (Photo by Gareth Cattermole/Getty Images)
  • Taylor Swift’s Eras Tour kicks off today. How much is it really worth to the UK economy?

    June 7, 2024

    As Taylor Swift starts the UK arm of her Eras tour, we look at how much will it help British business, and where will that benefit be felt.

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