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Emlyon Business School

  • Will snooker really boom in China after Zhao Xintong’s landmark win?

    Sport Business

    Predictions of a snooker boom in China following Zhao Xintong’s landmark World Championship victory may be more bluster than substance, say global sports business experts. Zhao’s stylish triumph at the Crucible on Monday made him the first Asian to win the title and raised expectations that the sport will rocket in popularity among China’s 1.6bn [...]

    Zhao Xintong's World Snooker Championship win has been tipped to create a boom in China

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