X-odus: Musk platform ‘distinctly not well received’ by marketers September 5, 2024 Marketers’ trust in Elon Musk’s X as an effective platform for advertising has plummeted since 2022, with advertisers anxious about the “brand safety” that the controversial social media channel offers. Approval ratings for the social media channel have plummeted to minus 21 per cent, down from plus 15 per cent just two years ago, according [...]
British firm Filtronic scores another multi-million contract with Elon Musk’s SpaceX August 30, 2024 Microwave technology firm Filtronic has scored another multi-million-pound contract with Elon Musk’s SpaceX, it revealed today. The London-listed company, which is headquartered in Leeds and supplies products to the aerospace, defence, space and telecoms infrastructure sectors, said the $8.4m (£6.4m) production order from the satellite internet company was a positive sign that demand remained high for [...]
Telegram boss Pavel Durov charged: What next for social media moguls like Musk and Zuckerberg? August 29, 2024 Like his recent collection of topless Instagram photos, Pavel Durov, the founder of Telegram, is probably feeling slightly exposed right now under the scrutiny of global powers. He has just been charged by French authorities for allegedly allowing criminal activity to flourish on his platform. Durov has avoided jail time for now, out on a [...]
Bluesky: Social media site eyes politicians after ‘quite the influx’ of UK accounts August 24, 2024 Chiefs at social media site Bluesky have suggested they are eyeing politicians for their platform after X owner Elon Musk’s commentary on UK current affairs.
First Earth-imaging satellite launched by MoD on Elon Musk rocket August 17, 2024 The UK military has launched its first satellite which can capture daytime images and videos of the Earth’s surface. The satellite, named Tyche, will support military operations as well as environmental disaster monitoring, mapping information development and tracking the impact of climate change globally, the Ministry of Defence (MoD) said. The satellite was launched on [...]
Let’s be honest, Elon Musk is right to defend free speech August 15, 2024 Blaming communications for unrest has a long and unhappy history. We repeat it at our peril, writes Matthew Lesh
Social media has shown there is a little piece of the devil in us all August 14, 2024 What role does social media play in the rising tide of social unrest and the seemingly ever-growing levels of hatred and division? I used to think that it took a lot to scare me; I’m not talking about the anxiety that often afflicts me, but real fear – the kind I’m experiencing right now. It’s [...]
Tory leadership race: Tom Tugendhat slams Elon Musk riot comments as ‘delusional’ August 13, 2024 Tory leadership contender Tom Tugendhat has branded Elon Musk’s comments about the UK facing civil war “delusional” and “false”. The former security minister was asked about the social media boss’ remarks on his platform X, formerly Twitter, during a speech this afternoon about the recent far right riots in the UK. Musk recently posted that [...]
Advertisers plot move to Tiktok after losing faith in Elon Musk’s X August 12, 2024 Advertisers are increasingly redirecting their marketing budgets towards Tiktok as trust in Elon Musk’s platform X continues to dwindle. Some 77 per cent of marketers plan to boost their ad spend on Tiktok in 2024, reflecting the platform’s growing corporate appeal, according to new data from market research firm Kantar. By contrast, only 14 per [...]
More advertisers to flee X after recent Elon Musk lawsuit and riot comments August 9, 2024 Elon Musk’s antitrust lawsuit against brands that have boycotted X and his controversial activity on the platform during the recent spate of UK riots are set to exacerbate the long-held misgivings advertisers have with the site, leading industry figures have said. On Tuesday, Elon Musk’s X – formerly Twitter – filed a lawsuit against a [...]