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      Ryder Cup adds financial services firm to global sponsorship roster

      Golfer Shane Lowry celebrating a successful putt on the green with a fist pump and an intense expression.

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      Ryder Cup adds financial services firm to global sponsorship roster

      Golfer Shane Lowry celebrating a successful putt on the green with a fist pump and an intense expression.

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Elior

  • Elior Champ Rugby deal may be good for clubs, but what’s the point?

    Sport Business

    It is great to see Champ Rugby get its first sponsor in six years this week, in catering company Elior UK; it signals a shift in appetite for the second tier of English rugby. It will be a good marketing tool for clubs, whose matches are broadcast on streaming platform Clubber TV, and it solidifies [...]

    GettyImages 2215412924 shows a bustling cityscape with modern skyscrapers under a clear blue sky, highlighting urban devel...

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