Crypto deals in sport up 20 per cent to over £400m Sport Business Sponsorship of sports organisations by crypto brands has increased by 20 per cent to over £400m with football driving new business, new research shows. The $565m spent by the blockchain-anchored organisations in the past season is closing in on the 2022-23 peak, when $685m was spent (£508m), according to SportQuake data. Nearly two thirds – [...]