London Spirit: Tech titans strike Nike kit deal in Hundred first Sport Business London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year. The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]
London Spirit: Tech titans eye speedy Hundred deal to beat Trump tax rises Sport Business English cricket is set to be an unlikely beneficiary of US President Donald Trump’s tax changes, with the so-called “tech titans” who are buying into London Spirit eager to complete the transaction before the One Big Beautiful Bill Act is rubber-stamped by Congress. One clause of the Republic-sponsored bill, now with the Senate having been [...]
Hundred: Who are winners and losers from £1bn cricket sale? Sport Business When a collective £975m valuation was placed on the Hundred this month many were surprised a competition in its infancy could fetch such a number. But the franchise competition through, largely, eight 49 per cent stakes being sold by the England and Wales Cricket Board, has exceeded expectations – around £700m was seen as a [...]