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      Tech, trackers and tourniquets: How England are preparing for Mexico World Cup altitude

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  • Paris 2024 adverts: The best and worst Olympics commercials

    ad review

    As the sports advertising world attempts to catch its breath after the highs and lows of the Euros, the Olympics and Paralympics have other ideas, with Paris 2024 welcoming the world’s best athletes and the world’s biggest brands for a month of sporting excellence. Whilst every brand and his dog tried to tap into authentic [...]

    The Olympics and Paralympics are here and Paris 2024 will be a showcase for the best and worst adverts across the next month.

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