Chelsea reveal first ever back-of-shirt sponsor – but it could last just one game Sport Business Chelsea have unveiled a second new kit sponsor in as many weeks after agreeing a deal for trading platform TMGM to appear on the back of their shirts. The deal is an expansion of the club’s partnership with the Australian company, which has been Chelsea’s official regional forex and CFD trading partner in Asia-Pacific since [...]
Williams F1 ‘competing with top 50 teams in sport’, says Kenyon Sport Business Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]
Is Guinness Bristol City deal a sign of football shirt sponsorships to come? Sport Business Looming exit of betting companies from football front-of-shirt sponsorship opens the door for more consumer brands like Guinness to return, writes Matthew Fletcher-Jones. Having made the often-regrettable decision to support Tottenham Hotspur in the 1980s, I’m still pleased to see any corner shop selling Holsten Pils – the club’s shirt sponsor throughout my youth. Chelsea [...]
Women’s Super League chief paid £531,000 as it made £2.4m loss January 29, 2026 The highest earner at the independent company set up to run the Women’s Super League, believed to be chief executive Nikki Doucet, was paid £531,000 as it made a £2.4m loss. Accounts published by Companies House reveal the finances in the first year of Women’s Super League Football Limited, which took over management of the [...]
Tottenham chiefs lobby Uefa to increase Champions League squad size January 28, 2026 Tottenham Hotspur are lobbying Uefa to increase Champions League squad sizes after Thomas Frank was forced to drop Mathys Tel for the second time this season. Tel, who joined the club in a £30m deal last summer, was cut from Tottenham’s squad before last week’s 2-0 win over Borussia Dortmund to enable Dominic Solanke’s return [...]
Real Madrid top Deloitte Football Money League as Champions League revamp boosts Premier League’s rivals January 22, 2026 An expanded and more lucrative Champions League has helped Real Madrid, Barcelona, Bayern Munich and Paris Saint-Germain all earn more than any Premier League club last season, according to the latest Deloitte Football Money League. Real Madrid stayed top of the annual rich list with record-breaking revenue of €1.2bn (£975m), ahead of LaLiga rivals Barcelona [...]
Richest women’s football teams 2026: Arsenal pip Chelsea and Barcelona January 19, 2026 Arsenal have overtaken Barcelona Femeni to become the richest women’s football team in Europe, according to Deloitte’s latest annual rankings. Last season’s Champions League winners topped the list of women’s football clubs ranked by revenue for the first time, with Arsenal earning €25.6m (£21.5m) in 2024-25. Women’s Super League holders Chelsea are a close second [...]
NBA Europe suffers setback as Barcelona eye EuroLeague extension January 13, 2026 The NBA’s plans to launch a new basketball league in Europe next year appear to have suffered a setback after Barcelona reportedly decided against signing up to the ambitious project. Barcelona, one of the continent’s most successful and prestigious teams, were among the established names courted by the NBA and its advisors JPMorgan and Raine [...]
Starmer threatens Abramovich with court over £2.5bn Chelsea proceeds December 17, 2025 Prime Minister Keir Starmer has vowed to take Roman Abramovich to court unless he hands over the £2.5bn proceeds from his sale of Chelsea FC to humanitarian causes in Ukraine. The huge windfall has been frozen in a UK bank account since May 2022, when the sanctioned Russian oligarch sold Chelsea to a US consortium [...]
Chelsea star and Alpine F1 owner invest in ‘Strava for motorsport’ Track Titan December 4, 2025 Chelsea footballer Trevoh Chalobah, a co-owner of the Alpine F1 team and the CEO of running brand On have invested in Track Titan, an AI tool billed as a “Strava for motorsport”. They have joined a $5m funding round co-led by the funds Partech and Game Changers Ventures, run by Alpine investor Roger Ehrenberg, and [...]