‘Ultrasound cakes’ help fuel sales surge at London-listed Cake Box Business A surge in demand for ‘ultrasound cake’ has helped drive record sales at one of the UK’s biggest bakeries. Cake Box, which operates hundreds of stores across the UK, posted a 9.3 per cent rise in organic turnover to £45.9m for the year to end March as the firm set its sights on opening dozens [...]
Cake Box: ‘We do very well when there’s trouble on the high street’ Retail Cake Box has managed to find success on the high street at a tough time for in-store retail, consistently outperforming peers in day-to-day goods. Its recipe for success is simple, according to its chief executive Sukh Chamdal: small celebrations – birthday cakes which start at £20 – are one of the last non-essential things stretched [...]