Mike Ashley’s Frasers builds stakes in Burberry and Under Armour Retail Frasers Group, the retail empire founded by Mike Ashley, has taken a stake in athleisure giant Under Armour and built up its holding in fashion house Burberry. The London-listed conglomerate, which owns Sports Direct and Flannels, has pushed up its position in the FTSE 100 fashion brand from 4.2 to 6.3 per cent of the [...]
Mike Ashley’s Frasers circles Burberry in latest luxury swoop Retail Mike Ashley’s Frasers Group is eyeing up a holding in Burberry as its latest push into luxury fashion. Frasers has revealed that it holds the rights to a 4.2 per cent stake in the British fashion house, which would make Ashley’s group one of its biggest shareholders. The position is held through put options, which [...]
Burberry boss faces shareholder revolt over bumper £9.4m pay package Retail Burberry is bracing for a shareholder revolt over a new pay package which could hand the fashion house’s boss nearly £4m in extra bonuses. The British fashion house, known for its iconic trench coat and checked scarves, wants to change its bonus pay structure to allow it to hand chief executive Joshua Schulman a shares [...]
Year of the fire horse brings glad tidings as Burberry’s bet on China pays off May 15, 2026 FTSE 100 fashion house Burberry had spooked the market with its drastic cost-cutting turnaround, but its full-year results saw the brand canter back to profit. Felix Armstrong looks at the firm’s renewed focus on Chinese consumers British luxury brand Burberry has identified a symbol of “luck and prosperity” according to its latest collection for the [...]
Burberry swings back to profit after cost-cutting regime May 14, 2026 Burberry has returned to profit as it hails a “meaningful inflection point” in its turnaround, following drastic job cuts and savings drives. The FTSE 100 fashion house took £49m in pre-tax profit in the year to March, marking a recovery from its £66m pre-tax loss in the year prior. The brand has pivoted towards “timeless [...]
Can Burberry’s turnaround plan put it back in fashion? November 14, 2024 This morning, Burberry announced an ambitious turnaround plan called ‘Burberry Forward’ designed to rescue the luxury brand from the trenches. It aims to “reignite brand desire, improve performance and drive long-term value creation,” and will see Burberry double down on its strengths as a British brand. Burberry has already appointed new leaders across its marketing, [...]