Why Winter Olympic growth opportunity sports like skating cannot stand still Sport Business Major competition is the lifeblood of all sport, where firmly laid foundations and high-class athleticism combine to deliver champions. Skating’s global stars have performed in front of massive audiences at the Olympics in Milan recently but for the sport as a whole, the Games are only the start of the story, meaning the opportunity for [...]
‘Doing nothing isn’t an option’: How UK Sport is tackling sustainability Sport Business On Earth Day, UK Sport CEO Sally Munday argues that collaboration is the key to a more sustainable future for the games and recreation that we love. At UK Sport, we firmly believe that by working together we can tackle the biggest challenges we face. Climate change is certainly one of those. We can see [...]