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Bridgestone

  • Olympic chiefs lose another sponsor as Bridgestone makes tracks

    Sport Business

    Tyre maker Bridgestone has become the latest key sponsor to cut ties with the International Olympic Committee. Bridgestone said it would not be renewing its contract as a TOP partner, estimated to be worth £255m, when the deal expires at the end of the year. It follows fellow Japanese brands Toyota and Panasonic in exiting [...]

    Bridgestone will not renew its contract as a sponsor of the International Olympic Committee

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