HSBC is the only UK name on $13 trillion list of top global brands Banking The rise of AI has shaken up an influential ranking of global big-name firms, as the competition to become one of the world’s elite brands becomes fiercer than ever, according to an influential index tracking the corporate elite. The Kantar Brandz Top 100 – which ranks the value of brands – unveiled on Thursday, is [...]
Why you should put your CEO on Tiktok (from someone who’s done it) Opinion After a viral Tiktok video led to a spike in business enquiries, Riannon Palmer tells us about the power of founder-led storytelling.
How do brands pick the right sport sponsorships? Sport Business Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]