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Bjorn Gulden

  • Real Madrid underline financial power by signing new €1bn kit deal with Adidas

    Sport Business

    Real Madrid have received a financial boost after signing a new eight-year kit deal with Adidas that is believed to be the most lucrative in world football. The 15-time European champions and the German sportswear behemoth have opted for an early extension to their partnership, which will now run until at least 2034. Real Madrid’s [...]

    GettyImages 2277999022 capturing a significant event or scene related to the news articles focus on general topics.
  • Fifa boss Infantino pips PSG chief Al-Khelaifi in City AM Football Power List

    Sport Business

    Fifa president Gianni Infantino has topped the inaugural City AM Football Power List, a week before the biggest ever men’s World Cup is due to kick off. The ranking, compiled with a 16-strong panel of expert judges drawn from across the sports industry, is designed to be a snapshot of who controls the most popular [...]

    High-rise cityscape view with modern skyscrapers under a clear blue sky, reflecting urban growth and architectural develop...
  • City AM Football Power List 2026: Who really runs the world’s most popular sport?

    Sport Business

    The City AM Football Power List seeks to answer a simple question: ahead of the 2026 World Cup, who really runs the planet’s favourite sport? To answer it, we assembled a panel of experts from across the sports industry and picked their brains for nominations and, ultimately, a top 25. You can read more about [...]

    Prominent figures featured on the Powerlist, highlighting influential leaders in business and innovation for 2023

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