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      Euro 2028 hospitality: Money-back tickets if England flop and no dynamic pricing

      Couple in a luxury stadium suite enjoying a soccer match, with food, drinks, and a UEFA poster.

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Aviva Stadium

  • Euro 2028 hospitality: Money-back tickets if England flop and no dynamic pricing

    Sport Business

    Jaime Byrom of Beyond Hospitality on what football fans can expect from its premium offerings at Euro 2028 in the UK and Ireland, which go on sale next week. The US might be seen as sport’s most mature commercial market but, when it comes to hospitality offerings, it still trails the UK, according to one [...]

    Couple in a luxury stadium suite enjoying a soccer match, with food, drinks, and a UEFA poster.
  • Aviva sign deal worth £4.5m per season for major stadium

    Sport Business

    Insurance giant Aviva has extended its stadium sponsorship agreement for Dublin’s Aviva Stadium through until 2030 in a deal reportedly worth around £4.5m per season. The 51,000-capacity Lansdowne Road site has been sponsored by the London headquartered insurance firm since 2010 and the new deal – with the Irish rugby and football unions – is [...]

    GettyImages 966108524 depicting a significant business event, featuring executives engaged in a strategic discussion.
  • New Principality Stadium naming rights deal ‘challenging’, says former negotiator

    Sport Business

    The timing of a new deal for the naming rights of Cardiff’s Principality Stadium has been described as “challenging for Welsh rugby” given the state of the game across the River Severn. The 73,931-capacity stadium on the banks of the Taff is the fourth largest in the UK and plays host to the Wales rugby [...]

    GettyImages 1444739596 showcases a professional business meeting with diverse executives discussing strategy in a modern c...
  • Ahead of the Game: Fifa eyes Morocco over Spain as 2030 World Cup HQ

    August 27, 2025

    Fifa is in advanced discussions about basing the headquarters of the 2030 World Cup in the Moroccan capital Rabat.  The centenary World Cup will be co-hosted by Morocco, Spain and Portugal, with the opening three games to be held in Paraguay, Argentina and Uruguay in a nod to the competition’s roots.  The 2026 World Cup [...]

  • Aviva’s profit soars ahead of merger with Direct Line

    August 14, 2025

    Aviva posted a profit jump for the first half of the year after strong growth across its wealth and insurance divisions. The company’s operating profit climbed 22 per cent to just north of £1bn – topping the £875m netted in the first half of 2024. This comes after Aviva completed its £3.7bn takeover of rival [...]

  • Taking Champions Cup seriously benefits Leinster and Bordeaux

    April 15, 2025

    It might be bizarre that, despite brilliant wins in the Investec Champions Cup for Leinster, Northampton Saints, Toulouse and Bordeaux, the next couple of hundred words will talk about the two games to come and the five previous rounds of continental rugby. Because left, ready to battle it out in the semi-finals of this competition, [...]

  • Euro 2028 chiefs rule out adding new venue following Casement Park decision

    September 18, 2024

    The absence of any games in Northern Ireland is an embarrassment for the five home FAs and the government.

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