Top marks to Athlos for reimagining athletics and creating that elusive vibe Sport Business Generating atmosphere at live sport is no easy feat – and it might not be the one that everyone wants – but Athlos succeeded, writes Ed Warner. Perri Shakes-Drayton was there for it. Luke Littler might stay away because of it. Millwall and West Ham fans create it organically. The average county cricket fan at [...]
Athlos: Founders head to Downing Street as athletics meet eyes London future Sport Business Reddit co-founder Alexis Ohanian will visit Downing Street as his all-female athletics event Athlos eyes a long-term future in London ahead of this week’s inaugural event in the capital. The track and field showcase, which began in 2024 and has been run thus far in New York, will head to Saracens’ Stone X stadium on [...]
BBC to broadcast Alexis Ohanian co-founded all-female athletics series Athlos Sport Business The BBC will broadcast the Alexis Ohanian co-founded all-female athletics meet Athlos when it heads to London next month. The event, one of a number on a series funded by the Reddit co-founder, will land at Prem Rugby team Saracens’ Stone X Stadium in September with the likes of Keely Hodgkinson, Sha’Carri Richardson, Gabby Thomas [...]
Reddit co-founder Ohanian’s Athlos gets Sha’Carri and Thomas investment May 30, 2025 Reddit co-founder Alixis Ohanian’s Athlos athletics events has gained investment from US Olympians Sha’Carri Richardson and Gabby Thomas. The pair are joined by Tara Davis-Woodhall, with the trio set to be advisors and owners in the track and field competition. Athlos was launched to keep US track and field stars in the news after the [...]