The season finale economy: Why we undervalue the Premier League May 24, 2026 With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable [...]
Starmer urges TNT Sports to air Champions League final for free May 23, 2026 Sir Keir Starmer has urged the broadcaster of the Champions League final to air the game for free next Saturday. The Prime Minister is attempting to prevent this year becoming the first in the Champion’s Leagues 34-year history in which the final is not free to watch for British fans. The match will be streamed [...]
MP calls on government to mandate for free-to-air Champions League final May 19, 2026 MPs have called on the government to ensure the Champions League is on free-to-air television in the future after the three European football finals went behind a HBO paywall. The Champions League, Europa League and Europa Conference League will feature three Premier League clubs – Arsenal, Aston Villa and Crystal Palace respectively – but will [...]
Premier League clubs’ success could earn HMRC £40m windfall May 19, 2026 Premier League clubs’ unprecedented success in Europe this season could earn HMRC a £40m windfall, according to tax experts. Bonuses paid out to players for winning domestic and continental trophies could hit £70m, generating a lucrative pot for the taxman, if Arsenal, Aston Villa and Crystal Palace clean up in the next two weeks. The [...]
Arsenal sign Deel deal with CEO who is fan of Champions League finalists PSG May 14, 2026 HR firm Deel, whose chief executive supports rival Champions League final side Paris Saint-Germain, will replace Visit Rwanda on the sleeve of Arsenal’s kit. The Gunners, currently top of the Premier League and on the verge of a first title in over 20 years, had initially looked to renew a long-standing deal with the tourism [...]
Carabao Cup: Arsenal and Manchester City tailgaters to be deemed criminals March 20, 2026 Arsenal and Manchester City fans will be deemed criminals this weekend should they enter the Carabao Cup final without a football match ticket, the Home Office has announced. The move, introduced by crime and policing minister Sarah Jones, comes into force today and will cover all of football, and is part of a wider response [...]
Carabao Cup: Energy drink’s lager set for UK after deal extension March 16, 2026 Energy drink Carabao has extended its sponsorship of the League Cup through until the end of the decade in a deal that will see the UK launch of Carabao Lager. Manchester City and Arsenal clash in Sunday’s Carabao Cup final at Wembley with the match’s title sponsor agreeing a further two-year deal with the EFL [...]
Arsenal: Leading the digital charge as well as the Premier League March 14, 2026 If Arsenal lift the Premier League trophy this season, it won’t just be a victory on the pitch; the club could also win the race to redefine how fans engage with football online. Arsenal are building a quiet revolution, investing in digital platforms that house ticketing, merchandise and original content to pull fans deeper into [...]
Guardiola calls out Premier League clubs for not winning trophies February 3, 2026 Manchester City manager Pep Guardiola has called out big Premier League clubs for not winning trophies despite spending more over the last five years. After the January transfer window closed on Monday – which saw the 20 Premier League clubs spend around £400m – City’s net spend over the past five years sat at £396m [...]
Premier League clubs earn £250m in on-field Champions League prize money January 29, 2026 Premier League clubs in the Champions League have banked over £250m in on-field prize money after all six teams qualified for the knockouts. Arsenal, Liverpool, Tottenham Hotspur, Chelsea and Manchester City qualified straight for the round of 16 after successful campaigns in the 36-team, one-table group phase. Newcastle United qualified too, but will need to [...]