Carabao Cup: Energy drink’s lager set for UK after deal extension March 16, 2026 Energy drink Carabao has extended its sponsorship of the League Cup through until the end of the decade in a deal that will see the UK launch of Carabao Lager. Manchester City and Arsenal clash in Sunday’s Carabao Cup final at Wembley with the match’s title sponsor agreeing a further two-year deal with the EFL [...]
Arsenal: Leading the digital charge as well as the Premier League March 14, 2026 If Arsenal lift the Premier League trophy this season, it won’t just be a victory on the pitch; the club could also win the race to redefine how fans engage with football online. Arsenal are building a quiet revolution, investing in digital platforms that house ticketing, merchandise and original content to pull fans deeper into [...]
Guardiola calls out Premier League clubs for not winning trophies February 3, 2026 Manchester City manager Pep Guardiola has called out big Premier League clubs for not winning trophies despite spending more over the last five years. After the January transfer window closed on Monday – which saw the 20 Premier League clubs spend around £400m – City’s net spend over the past five years sat at £396m [...]
Premier League clubs earn £250m in on-field Champions League prize money January 29, 2026 Premier League clubs in the Champions League have banked over £250m in on-field prize money after all six teams qualified for the knockouts. Arsenal, Liverpool, Tottenham Hotspur, Chelsea and Manchester City qualified straight for the round of 16 after successful campaigns in the 36-team, one-table group phase. Newcastle United qualified too, but will need to [...]
Premier League stadiums: Inside football’s grandstand revolution January 10, 2026 The Premier League is going through a revolution, and it is not in the form of playing formations. Stadiums – new and old – are second homes for fans, the community centre of their weekend. And England’s top flight is ever-changing. Three teams may get promoted each year and three may get relegated, but the [...]
Black interns fill Emirates to mark charity milestone October 24, 2025 Thousands of black professionals packed out the Emirates Stadium on Thursday to celebrate the 10,000 Interns Foundation achieving its mission just five years on from being established in 2020. The non-profit organisation, which works with major employers to improve opportunities for underrepresented talent Britain, managed to fill the Arsenal ground with 10,000 current interns, alumni [...]
Millions on line for Premier League clubs in Champions League this week September 16, 2025 Premier League clubs in the Champions League will be playing for £2m apiece this week as the group stages get underway across the continent. Increased prize money offerings in the top flight of European football will this year pay out £2m for a group stage win, while there’s a touch over £600,000 on offer for [...]
How do brands pick the right sport sponsorships? September 9, 2025 Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]
Who owns each Premier League club as US shareholdings boom? August 17, 2025 British firms or individuals are the biggest shareholders in just five Premier League clubs as US ownership booms ahead of the new season. Tony Bloom’s 96 per cent shareholding in Brighton and Hove Albion is the largest British stake in a Premier League club while Matthew Benham’s significant holding in Brentford is the only other [...]
Man Utd fans compare Ratcliffe to Savile amid £74m Sesko pursuit August 5, 2025 Manchester United fans are planning a protest against Sir Jim Ratcliffe’s co-ownership that invokes Jimmy Savile, despite the club launching a £74m bid for RB Leipzig striker Benjamin Sesko. Supporters’ group The 1958 intends to march to Old Trafford with banners declaring ‘Jim Can’t Fix This’, a reference to the disgraced TV presenter, ahead of [...]