Extraordinary athletes, ordinary content: why even Nike should make more of its talent Sport Business Nike’s former global editor, Dan Rookwood, argues that brands are leaving value on the table by wasting their allocated time with star athletes. Since landing my first job on the sports desk of The Guardian’s website in 2000, I’ve spent a good chunk of my career interviewing athletes. Sometimes it has been a joy – [...]
My dozen questions to get inside the minds of English cricket fans Sport Business An invitation from the England and Wales Cricket Board arrives, forwarded by Middlesex Cricket. A survey no less, and one with a laudable aim – to find out what it would take to entice the respondent to take up or extend membership of their favoured cricket county. It starts with questions about age, gender and [...]
Freddie Flintoff firm in the red after Top Gear horror crash Business The company Freddie Flintoff runs to manage his post-cricket business activities, such as media appearances, has fallen into the red after he took time off after a horror crash filming Top Gear for the BBC. Freddie Flintoff Enterprises, which is run by the former England star and his wife, Rachael, has reported a £646,823 loss [...]
ECB chair Thompson: I’ve found myself in an extraordinary moment for cricket November 19, 2024 "A lot of the next 10 years will be determined almost by what happens in the next 10 weeks," said Thompson.
Cricket needs more like Flintoff so smaller nations must get financial support August 29, 2024 Andrew Flintoff’s Field of Dreams On Tour, the decline of Test cricket and whether a mooted hardship fund distributed by the ICC might just keep the red-ball game alive. You know when a broadcaster thinks it has a hit on its hands because it releases a series one episode at a time rather than in [...]
Flintoff in frame after England cricket coach steps down immediately July 30, 2024 Australian Mott held talks with England managing director Rob Key last week, following the team’s failure to defend their T20 World Cup crown.