Top executives back sport clubs and tech as attractive investments Sport Business Over two thirds of business executives see clubs and franchises as the most attractive investment opportunity over the next half-decade, new research has revealed. Over a quarter of executives asked instead said leagues and federations were preferred while nearly one fifth favoured participation events, according to Altman Solon’s Global Sports Survey. It is a tonic [...]
Ed Warner: Why sports will have to change to stay down with the kids Sport Business A leading cricket journalist bemoaned the lack of Test cricket on terrestrial TV to me recently, trotting out the well-worn argument that the England Wales Cricket Board had severely weakened the sport when it signed coverage over to Sky back in 2005. That’s as maybe, but if long-form cricket was free to view on mainstream [...]
Sport facing ‘tipping point’ as youth ditch live coverage Sport Business The sport industry is at “a tipping point” due to declining interest in watching live sport among young people, experts have warned. Two thirds of global sports executives are concerned that a shift amongst younger fans from live sport to highlights and documentaries could damage the commercial value of the industry, according to Altman Solon’s [...]