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  • Adidas, Calvin Klein and Uniqlo ads banned for greenwashing

    Retail

    Fashion giants Adidas, Calvin Klein and Uniqlo have been rapped as part of a major probe into corporate greenwashing in adverts. Each of the retailers has had online adverts banned by the Advertising Standards Authority (ASA) for using the term “recycled” in a misleading way.  The bans came as part of a major crackdown by [...]

    Adidas logo displayed prominently on a sleek storefront, representing the brands iconic presence in the sportswear industry.
  • S4 Capital cuts jobs as Sorrell predicts ‘fewer people’ in advertising

    Media

    S4 Capital has cut a further 150 jobs this year, amid warnings from Sir Martin Sorrell that AI will leave the advertising industry employing “fewer people” in the years ahead. The London-listed marketing group said its workforce has fallen to around 6,200, down from roughly 7,000 a year ago, as clients continue to rein in [...]

    British businessman Sir Martin Sorrell founded S4 Capital in 2018.
  • Gucci sparks backlash with AI-generated ads ahead of fashion week

    Media

    Gucci has come under fire after using AI to create images promoting its upcoming show at Milan fashion week, raising concerns that the luxury house is cutting corners ahead of a runway debut. The Italian brand posted a series of glossy visuals on social media this week, some labelled ‘created with AI’, to tease creative [...]

    Gucci fashion collection showcase featuring models on the runway wearing the latest luxury clothing designs

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