Sober January for alcohol stocks as Brits ditch the booze Business After a boozy festive period, it’s time for non-alcoholic stocks to raise a toast, as millions of Brits take on Dry January. Diageo shares have shrunk 0.23 per cent this week to 1,597.8p, while Amsterdam listed Heineken shares fell 1.7 per cent to €68.32 (£59.20). Beyond January, Brits are becoming more sober conscious. Nearly 50 [...]