Peppa Pig gets Lionesses call-up as Football Association scores licensing deal with Hasbro Sport Business Peppa Pig maker Hasbro has struck a licensing deal with the Football Association that will see a new character, Libby Lioness, join the hit children’s animated TV show. The agreement also covers the creation of co-branded merchandise and will launch next year, ahead of the European champions’ campaign at the 2027 Women’s World Cup in [...]
Airbnb gets into bed with Fifa with last-minute Club World Cup deal Sport Business Fifa has signed up Airbnb as a last-minute commercial partner for the Club World Cup, which starts tomorrow in the US. Airbnb will offer “official fan accommodation” as part of a three-year deal with Fifa that also includes next summer’s men’s World Cup, which the US is co-hosting with Canada and Mexico, and the 2027 [...]