OLYMPIC MEDIA BUZZ LONDON 2012 PARTNERS
IN ASSOCIATION with Repskan.com, City A.M. is measuring the relative Olympic media buzz around the London 2012 Olympic and Paralympic Games partners, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 25 April to Wednesday 10 May.
Samsung is top of our rankings again, with the news that its Galaxy S III is the official London 2012 phone.
But, the biggest brand winner over the past two weeks is BMW. The automaker unveiled the 4,000 vehicle fleet it is supplying to the Games. The story generated additional interest because 240 of these cars will be electric or hybrid. As official automotive partner to the Olympic and Paralympic Games, BMW is supplying 160 units of the 1 Series ActiveE small family car and 40 of the even smaller Mini E, with another 40 units of the 5 Series Active Hybrid. Green vehicles and sustainability seem to be popular, and the news set Twitter ablaze with retweets. The company got a big lift out of that story across all media types.