Ocado has been dubbed one of the big winners from Covid-related changes to shopping.
Its sales have grown 35.7 per cent, the strongest increase out of all supermarkets, according to the latest figures from Kantar.
The retailer’s market share stayed flat at 1.7 per cent.
“Generally, online has done fantastically well in the pandemic, the market share has grown from 7 to 12 per cent, Fraser McKevitt, head of retail and consumer insight at Kantar, told City.A.M.
“Ocado have won their fair share of those gains – in some senses they have been lucky the market has moved in their direction.”
The grocer has also used the last few years to ramp up its capacity.
Like-for-like ike-for-like grocery price inflation in the latest four weeks hit 2.1 per cent, with McKevitt anticipating shoppers could change their habits in pursuit of cheaper deals.
McKevitt said: “Grocery prices are rising and this month inflation hit its highest rate since August 2020, when retailers were still cutting promotions to maintain stock on the shelves.
“As prices increase in certain categories, we can expect shoppers to continue to visit several supermarkets and shop around to find the best deals. Already, households visit an average of 3.3 supermarkets per month in order to find the best value for money.”