Mothercare has axed 200 head office roles as the struggling business aims to meet a £19m cost-savings target.
Net job losses will total 150, with 50 new roles being created as part of the restructuring process.
Staff were informed of the cost-cutting proposals, which were first reported by Sky News, this morning.
The Watford-based parent and baby retailer announced a rescue plan in May this year, and confirmed plans to close 60 stores this summer.
A spokesperson for Mothercare said: “Under today’s proposals, the UK business will operate with the discipline of one of our international franchisees with the autonomy to focus its offer on an in-depth specialist knowledge of its domestic market.
“These entities will be supported by more efficient and effective central business services from our Head Office.
“Unfortunately, this could potentially lead to around 200 roles being made redundant across our current head office structure, but will lead to the creation of a 50 new roles and we will redeploy staff where possible. We will be supporting our colleagues throughout the consultation process.”