Monarch tunes up for ownership overhaul after strategic review
Travel company Monarch Group yesterday said it had launched a strategic review of the business which could lead to an overhaul of its ownership structure.
The firm behind Monarch Airlines said it was examining fresh financing arrangements at the group to help it compete with low cost budget carriers like EasyJet and Ryanair.
The review is the first major initiative from new chief executive Andrew Swaffield, who was appointed late last month, and will be led by Swaffield and non-executive chairman Sir Roy McNulty.
“The review covers all areas of the business from operations to ownership and financing, with the objective of determining the optimum structure to realise the significant opportunity to build on the respected Monarch brand and distinctive offer to its customers in the budget airline market,” the company said.