London ad agency VCCP expands into the US with acquisition
London advertising agency VCCP has expanded into the US, with the purchase of a San Francisco based firm.
VCCP is owned by Chime Communications, which was bought for £347m last year by Sir Martin Sorrell's WPP and Providence Equity Partners.
It has purchased MUH-TAY-ZIK | HOF-FER, an ad agency which counts Audi and Netflix among its clients.
The combined group will form an international network spanning London, San Francisco, Paris, Madrid, Prague, Sydney and Berlin.
"This marks a landmark achievement for VCCP, which has experienced rapid growth since it was founded 14 years ago," said VCCP boss Adrian Coleman.
"We’ve grown to become an increasingly global advertising agency of 500 people and continue to deliver disruptive and creative campaigns for our clients.
"We believe that creativity is the biggest multplier for any business and together with MUH-TAY-ZIK| HOF-FER we will be able to deliver campaigns all over the world as we continue to expand and grow the business.”
VCCP has run campaigns for brands such as CompareTheMarket.com, Coca-Cola and O2.